William Hill Review

WILLIAM HILL REVIEW  – a bookmaker that has been part of the UK high street for many years with stores scattered across the country. Like other bookmakers, it has expanded operations online including mobile app.

Company Info:

William Hill Bookmakers

William Hill Bookmaker has a long history since its foundation in 1934 by William Hill and has changed hands a few times since then and is currently owned by private equity funds and listed on the stock market.

The online business is headquartered in Gibraltar with operations worldwide and over 2,300 shops in the UK. This is unlike other operating sites like Football Index which is very new offering a new market and offering.


William Hill Phone Number: UK: 0800 0856 296 (also free from mobiles) / email form also available

Head Office: Customer Services,, William Hill Online, 6/1 Waterport Place, Gibraltar.

William Hill Review Overall Rating (5/5)

5 Stars William Hil

Customer Service

Contacting customer services is pretty straightforward and you have a few options once you click contact is located at the foot of the website. There are five ways to contact William Hill and they are live chat, free UK telephone (see above), email form, tweet and an address (see above). So you’ll have no excuse not being able to contact them.

William Hill Mobile App

williamhill mobile appThere is a mobile app but it’s that not that easy to find from the website as there is no obvious link – really disappointing for a company like William Hill!

However, if you do a search then you’ll get to the William Hill mobile site and log in through there.

Once you download the William hill betting app (android and iOS versions) you’ll find the same high level of sports betting covering the entire sportsbook.

You’ll find easy to navigate areas including top bets, live in-play, highlights that focus on today’s events from a choice of popular sports like tennis, horse racing and football betting.

The William Hill horse racing app is very comprehensive and easy to use with a number of supporting services like meetings, next races, specials and ante-post betting.

William Hill Promotions –  Bet £10 Get £30 in Free Bets (Full T&C’s)

  • Williamhill PromoNew William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

There are always a number of exciting Appy promotions including free bets for existing and new customers. The headline offer is Bet £10 Get £30 in Free Bets that is new customer offer. To qualify you’ll need to place your first bet of £10/€10 or more we will give you 3 x £10/€10 free bets, just sign-up using the promo code.

There are other customer offers and one that stands out is the “Get free bets to use online & in the shop”  when you link your Plus Card to your online account & place a bet of £10 or more on online sportsbook and in return you get 2x £10 free bets.

For horse racing punters William Hill has plenty of offers like the High 5 promotion and get 15% bonus on your winnings, up to £100. If the horse you back wins by 5 or more lengths in selected UK & Irish jumps (National Hunt) races, you’ll get a 15% free bet bonus on top of your winnings, up to £100. You’ll have to check on the website to see which William Hill offers to suit you best.

William Hill In-Play Betting

In-play betting is exciting and you won’t be disappointed by the options available. There is a handy drop-down that you can select the sports you’re interested that by default includes live scores.  As you can see the layout is easy to find your way around and the options are easy to choose what sport and bet you want, Next to each sport there are numerous other bets in each match or event like next goal, correct score, next team to score etc. Once you place a bet just be sure to follow the match so you can cash out if you need to. What are you waiting for?

william hill bet in playWilliam Hill Sports Book

You won’t be surprised to know that there are so many sports you can place a bet on as you can see from the screenshot. What you’ll find is a handy list of popular sports listed across the top for your betting ease like football, cricket, tennis, horse racing plus a number of other additional sports like golf, motor racing and many other to choose from.

william hill sports book

There are m more than 26 sports to bet on including the world-famous grand national which is always a national obsession and such massive event in itself that normally you’ll be able to be of a variety of different bets like how many horses to finish, jockey colours, odd/evens the number of horses to finish, horse weight of winner and lots of others.

What Makes William Hill Different?

There are a few additional services that we like that helps punters with more insights and information like William Hill Betting TV that allows its customers to watch every UK greyhound meeting, US horse racing plus Australian, Dubai and Indian racing every day for FREE on Betting TV with commentary. – fantastic. What a service.

Another valued service is the Tip Advisor where you can share and receive tips from other punters and their performance and tipping success is shown, You can choose who you want to follow or even be a sports tipster yourself if you have something to share. Another value-added service is the William Hill football results and bet checker.

OVERALL William Hill Review  –  as you can see from the above review William Hill is one of the best UK bookmakers around today and is well established and trusted. The features and options are vast and have all you need for online sports betting an are backed up with strong customer support and additional services. Together with customer offers William Hill is one that will not let you down. Come Have A Bet